What does ‘move the goalposts’ mean?

To “move the goalposts” means to unfairly change the criteria mid-process. A late 20th-century idiom from football; not in Brewer's 1898.

Origin

  • A late 20th-century idiom from football; not in Brewer's 1898.

How to use it

  • Common complaint in politics and business.
  • Example: Every time we meet the target, they move the goalposts.

Source:

Last verified: 2026-07-18

  • Definitions and origins are drawn from public-domain reference works, primarily Brewer's Dictionary of Phrase and Fable (1898), with modern usage notes clearly marked.

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