What does ‘when the going gets tough, the tough get going’ mean?

To “when the going gets tough, the tough get going” means to adversity brings out the strongest. A 20th-century saying often attributed to Joseph P. Kennedy Sr.; not in Brewer's 1898.

Origin

  • A 20th-century saying often attributed to Joseph P. Kennedy Sr.; not in Brewer's 1898.

How to use it

  • Common motivational exhortation.
  • Example: Layoffs are hard — but when the going gets tough, the tough get going.

Source:

Last verified: 2026-07-18

  • Definitions and origins are drawn from public-domain reference works, primarily Brewer's Dictionary of Phrase and Fable (1898), with modern usage notes clearly marked.

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